Archive for the ‘SEO’ Category

Dalam siri pertama artikel ini, saya telah mendedahkan beberapa tip permulaan bagaimana menghasilkan keyword yang mampu meletakkan blog anda di laman utama enjin carian. Jadi, dalam siri ke-2 ini, saya akan berkongsi pula jumlah keyword@kata kunci yang perlu diletakkan di dalam artikel anda agar artikel tersebut digemari oleh Google serta enjin carian lain.

Sebelum itu, satu tip yang ingin saya kongsikan dengan anda adalah, anda tidak perlu meletakkan kata kunci yang terlalu banyak di dalam artikel anda. Jika anda menggunakan terlalu banyak kata kunci di dalam sesebuah artikel, artikel anda boleh dicop sebagai artikel tiruan manakala blog anda boleh di salah tafsir sebagai laman SPAM. Read the rest of this entry »

Dalam artikel kali ini, saya terpanggil untuk menulis berkenaan keyword(kata kunci). Mungkin ada di kalangan kita yang sudah mengetahui kepentingan keyword. Namun, ada sesetengah blogger yang masih lagi belum mengetahui kepentingan keyword terhadap blog yang mereka miliki.

Justeru, harapan saya ketika artikel ini ditulis dan dipaparkan di blog GSC adalah, sahabat serta pelawat dapat mengetahui serta mengaplikasikan penggunaan keyword yang betul di laman web masing-masing.
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Assalamualaikum dan salam muhibbah. Dalam artikel kali ini, saya ingin berkongsi sedikit teknik bersama-sama dengan pengunjung Gaji Sendiri tentang bagaimana blog anda boleh diindeks oleh Bing dan apakah perkara-perkara yang perlu dititikberatkan dalam membina link yang berkualiti dan disukai oleh Bing.

Walaupun tidak tersenarai di muka depan Bing, apa yang penting adalah, blog anda telah diindeks… Bak kata orang-orang tua “Kayuh tu perlahan-lahan tidak mengapa, lambat laun kita akan sampai juga”. Sebelum itu, kita perlu kenal dulu apa itu bing.

Apa itu Bing?

Bing(Kumo) merupakan enjin carian yang dimiliki oleh Microsoft dan merupakan satu penjenamaan semula enjin carian Microsoft, Live Search. Antara perubahan paling dramatik yang dilihat pada Bing adalah nama yang ditukar dari Live Search, latarbelakang yang boleh bertukar, dan kemampuan untuk menjadi enjin carian yang bersifat “decision maker”. Ini merupakan antara kelebihan-kelebihan Bing yang diwar-warkan oleh Microsoft.

Ada pendapat yang mengatakan bahawa dengan melabur 80 juta Dollar Amerika bagi memasarkan Bing, Microsoft seolah-olah ingin mengalahkan Google. Perkara ini tidak benar kerana logiknya, Bing bukanlah satu nama yang dilihat mampu untuk menggugat kredibiliti Google. Akan tetapi, Bing juga bukanlah satu nama yang terlalu buruk untuk dibiarkan begitu sahaja tanpa memberi manfaat kepada blogger dan webmaster (baca: saya dan anda).

Cara Untuk Submit Url Blog Anda Ke Bing

Anda hanya perlu layari http://www.bing.com/webmaster dan kemudian pilih bahagian “Drive More Traffic”. Kemudian pilih Submit’s Your Site Url dan anda akan diminta untuk memasukkan kod sekuriti bersama-sama dengan url blog anda.

Tip Agar Blog Anda Cepat Diindeks Oleh Bing

Apa yang blog anda perlukan agar ia cepat diindeks oleh Bing? Menurut pakar SEO daripada iCrossing Search David Shapiro, walaupun algorithm antara Google dan Bing berlainan sama sekali, kedua-duanya tetap memerlukan link yang berkualiti, link yang relevan serta kandungan blog yang unik (tidak mengamalkan plagiarism) supaya dapat diindeks dengan cepat.

Sekiranya anda telah mengoptimisasi blog anda di Live Search sebelum ini, anda tidak perlu khuatir kerana fungsi Bing tidaklah berbeza berbanding Live Search. Tambahan pula, enjin carian ini juga masih menggunakan MSNbot sebagai spider yang akan mengindeks blog anda.

Berikut merupakan sedikit tip yang disyorkan oleh Rick DeJarnette dari Bing Webmaster Center sekiranya anda inginkan ranking yang baik di enjin carian Bing.

Perkara-perkara yang ditegah:

1. Kehadiran inbound link yang muncul secara banyak dan mendadak.
2. Inbound link datang daripada komen-komen yang tidak relevan atau laman yang tiada kaitan.
3. Menggunakan hidden link di dalam blog anda.
4. Mendapat inbound link daripada penyedia link berbayar(link farm).
5. Link anda ditemui di laman web yang mengamalkan spam.

Perkara-perkara yang disarankan:

1. Bangunkan laman anda dengan jenama tertentu, dan konsisten dengan jenama tersebut.
2. Pastikan blog anda mendapat perhatian daripada blogger, reviewer serta pakar dalam bidang yang anda ceburi.
3. Hasilkan artikel yang pendek tetapi berinformasi.
4. Hantar artikel berkualiti yang mengandungi link blog anda ke direktori-direktori artikel.
5. Sertai perbincangan-perbincangan online di blog atau forum dan letak link ke blog secara profesional.
6. Gunakan laman sosial sebagai sumber link ke laman anda.
7. Gunakan newsletter sebagai pengumuman artikel atau berita baru di blog anda.

Pada masa yang sama, DeJarnette juga mengingatkan bahawa membina link ke blog sendiri bukanlah satu perkara yang boleh diselesaikan dalam satu malam sahaja. Sebaliknya, ia memerlukan komitmen dan anda perlukan sedikit masa dan kreativiti untuk merealisasikannya.

You may recall back at SMX Seattle earlier this year, Google’s Matt Cutts talked at length about paid links. He touched upon the topic of Google being able to read javascript after giving out advice for so long to use javascript as a way to keep Google from reading paid links.

When asked about this, Matt said Googlebot had gotten smarter. He noted that Google began changing its messaging on the subject around 2007-2008 to stop mentioning javascript but to nofollow or do a redirect through a URL which is blocked through robots.txt.

Cutts noted that even on the onclick in javascript, the crawl and indexing team had submitted code so that it would respect a rel="nofollow". So you can put a rel="nofollow" attribute on a link that’s running in javascript, and more often than not, Google will make sure it doesn’t flow pagerank even if they’re executing the javascript.

Cutts did say, however, that if you want to be completely safe, to nofollow or link through things that are blocked.

Cutts revisited the topic in a recent upload to the Google Webmaster Central YouTube channel, in response to the following user question:

Now that Google can crawl JavaScript links, what is going to happen with all those paid links that were behind JavScript code? Will Google start penalizing them?

Matt reiterated that Google has gotten better at crawling javascript, and that URLs you put into javascript that you didn’t think would be crawled, might now possibly be crawled and indexed. He says the vast majority of people who do javascript links are ad networks and that Google handles these very well.

He then reiterated the use of nofollow, even within the javascript code, and the use of robots.txt to block out URls, and redirects.

"We find that the vast majority of paid links are typically not done with javascript," says Cutts. "They’re typically completely straight text links. so that’s where we’ve been spending the vast majority of our time."

Cutts says that Google is not currently penalizing paid javascript links, but they may start looking down the line. He says it hasn’t been a big issue at all in his experience though.

"If you’re selling text links, just make sure they don’t flow page rank and they don’t effect search engines," he says.

While Google’s Matt Cutts has certainly provided a wealth of helpful tips via the company’s Webmaster Central YouTube channel, he is not the only one to do so. Greg Grothaus of the Search Quality Team has posted a video (along with a presentation on the Webmaster Central Blog) covering duplicate content and multiple site issues that webmasters continue to face when trying to rank well in Google.

Greg begins by clearing up a popular myth about duplicate content, and that is that Google penalizes sites for having duplicate content. This is not the case. That’s not to say that duplicate content can’t have a negative impact on your rankings, but Google itself is not penalizing you for it.

Have you believed that Google penalizes sites for having duplicate content? Comment here.

Greg says people see messages like the one below and think their content is getting omitted from Google’s results, when in fact it really may just be being omitted for that particular query. Greg stresses that duplicate content is simply a factor on a "by query" basis.

"What’s actually happening, is that we’re looking at the query that the user’s doing, and we’re saying that we want diversity in the results we’re going to show a user," says Grothaus. He says those who think their content is being omitted because it is duplicate, will likely find that if they adjust their query to more specifically reflect the missing piece, they may just find that it shows up in results after all.

Google recognizes that most duplicate content is not created to be deceptive. There are of course exceptions, which are considered spam. Grothaus says even spam sites aren’t being penalized for having duplicate content though. They’re being penalized for being spam. Just like some spammers use bold tags, he says. They don’t penalize people just for using them. And they don’t penalize people just for having duplicate content.

Duplicate Content:

• example.com/
• example.com/?
• example.com/index.html
• example.com/Home.aspx
• www.example.com/ 
• www.example.com/?
• www.example.com/index.html
• www.example.com/Home.aspx

The above list from Grothaus’s presentation shows examples of URLs that are different, but show the same content. Google will recognize that they’re the same, and will try to pick the right one, (although sometimes they pick the wrong one). Greg says Webmasters are the best people to know which one is best, so it helps to only use one.

You will not be penalized for using more than one, but there are some issues that can arise that may negatively affect your rankings. For one, your link popularity will be diluted. Backlinks pointing to several different URL versions of the same content, will make it harder to accumulate link juice for one URL. Greg says that user-unfriendly URLs in search results may offset branding efforts and decrease usability as well. Plus, with multiple versions of the same thing, Google will spend more time crawling the same content, meaning it will have less time to go deeper into your site, and you run the risk of having content not get indexed.

Fixing the Issues

To avoid such issues, Grothaus suggests using a "canonical" version of the URL, meaning the simplest, most significant form. He says to pick one for each page and link consistently within your site. You can also use the rel="canonical" link element as explained by Matt Cutts in the following clip:

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Rules for rel="canonical"

There are rules for the rel="canonical" link element to consider. For one, it should be used between pages that are on the same domain. It works across different hosts. For example, blog.webpronews.com could suggest www.webpronews.com as a canonical URL, but it doesn’t work across domains. So www.webpronews.com couldn’t suggest www.smallbusinessnewz.com.

You can use the element for protocols, such as http:// vs. https://, and you can use it for ports. Pages don’t have to be identical, but they should be similar. Slight differences are ok. You don’t have to use the rel="canonical" link element. It is just another option, or "another tool in your arsenal," as Grothaus says.

Another option is to make all non-canonical URLs do a permanent (301) redirect to the canonical (or preferred) URL. In addition, in Google’s Webmaster Tools, you can specify www. vs. non-www. 301 redirects are commonly used when moving sites.

Multiple Domains

Lastly, Grothaus discusses multiple domains. This is in reference to when you have content for different audiences, such as by country, language, etc.

There are concerns here. You have to consider your reputation being distributed across multiple domains, and Google will only show what it perceives to be the best page for a particular query.

One interesting factor of this to also consider, that may often go overlooked, is that with multiple domains, you’re potentially losing the advantage Google’s tabbed user interface. You know how sometimes search results are expandable and point you to different links within the site? If your content is spread out across multiple domains, you may be missing extra clicks, because Google can’t link to another domain here.

Grothaus explains all of the above and elaborates on each point in the following fifteen -minute video. The information is based on his presentation from the recent Search Engine Strategies conference in San Jose.

See our own interview from SES with Grothaus here as well:

More WebProNews Videos

Google has added a new way for webmasters to tell it which parameters in URLS, they wish to be ignored. They have added a new feature to Google Webmaster Tools called simply, "Parameter Handling." Google provides the following explanation with the feature:

Dynamic parameters (for example, session IDs, source, or language) in your URLs can result in many different URLs all pointing to essentially the same content. For example, http://www.example.com/dresses?sid=12395923 might point to the same content as http://www.example.com/dresses. You can specify whether you want Google to ignore up to 15 specific parameters in your URL. This can result in more efficient crawling and fewer duplicate URLs, while helping to ensure that the information you need is preserved. (Note: While Google takes suggestions into account, we don’t guarantee that we’ll follow them in every case.)

The feature is yet another option webmasters can use when trying to eliminate duplicate content issues, which as we all know can be harmful to rankings, even though Google says it’s not a penalty. Either way, eliminating duplicate content when possible is likely to be in your best interest.

To use the feature, just go to Google Webmaster Tools, click on site configuration, and settings. There you will find the "parameter handling" option.

Barry Schwartz at Search Engine Roundtable notes that Yahoo has had a similar feature for quite some time, which it calls the "Dynamic URLs" feature. Ex-Googler Vanessa Fox has a very informative piece on the topic of URL parameters available here.